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  • Writer's pictureGaby

Crest vs. Colgate - Which Brand is the Top Multi-Care Toothpaste Provider?

The choice between Colgate and Crest toothpaste often comes down to personal preference, as both brands are reputable and offer a variety of products. Both Colgate and Crest have a long history of producing oral care products, and they each have their own strengths and features. Here are some factors to consider:

  1. Flavor and Texture: Some people prefer the taste and texture of one brand over the other. Personal preferences in terms of flavor and consistency can play a significant role in choosing the best toothpaste for you.

  2. Ingredients: Both Colgate and Crest offer toothpaste with fluoride, which is important for preventing cavities. Some people may have specific dental concerns, such as sensitivity or gingivitis, and may choose a toothpaste formulated to address those issues. Always check the ingredient list if you have specific requirements or preferences.

  3. Specialized Formulas: Both brands offer a variety of specialized toothpaste formulas, such as whitening, sensitivity relief, enamel protection, and more. Your choice may depend on your specific dental needs.

  4. Price: Pricing can vary based on the specific product and location. Consider your budget when choosing between Colgate and Crest.

  5. Brand Loyalty: Some people may have grown up using one brand and feel a sense of loyalty to it. If you have had positive experiences with a particular brand, you may be more inclined to stick with it.


A good tooth paste should do the following:

  • Clean teeth and help to remove staining, without the use of harsh abrasives.

  • Help to prevent tooth decay by way of the inclusion of fluoride.

  • Help to inhibit plaque and tartar accumulation.

  • Promote gum health by way of containing antibacterial compounds.

  • Help to prevent dental erosion (loss of hard tooth structure).

  • And when needed, help to settle down sensitive teeth.


Active Ingredients In Colgate Total

Ingredient descriptions have been provided by Colgate Smart Label

Inactive Ingredients In Colgate Total



  • Stannous Fluoride 0.454% (0.16% W/V Fluoride Ion)Anti-Cavity, Anti-Gingivitis, Anti-Sensitivity Active Ingredient (Breath)

Inactive Ingredients -Crest Pro Health

  • Glycerin -Humectant

  • Hydrated Silica- Mild Abrasive

  • Sodium Hexametaphosphate- Anti-Tartar & Stain Prevention Ingredient

  • Propylene Glycol- Humectant

  • PEG-6 - Humectant

  • Water- Solvent, Carrier Ingredient

  • Zinc Lactate - PH Buffer

  • Flavor - Flavor & Cooling

  • Sodium Lauryl Sulfate - Foaming Agent

  • Sodium Gluconate-Stabilizer Agent

  • Sodium Saccharin-Sweetener

  • Trisodium Phosphate - PH Buffer

  • Xanthan Gum - Binder, Thickener

  • PVP - Processing Aid

  • Carrageenan- Binder, Thickener

  • Cocamidopropyl Betaine - Foaming Agent

  • Blue 1 - Color

Ultimately, both Colgate and Crest produce effective toothpaste, and your choice may come down to personal preference and your specific dental needs. It's always a good idea to consult with your dentist for personalized recommendations based on your oral health. Additionally, regularly brushing your teeth, flossing, and maintaining good oral hygiene practices are crucial, regardless of the specific toothpaste brand you choose.

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